Instagram has become a productive space for digital content creators and small and large-scale businesses to grow. With more than 2.35 billion monthly active users, Instagram has turned out to be an idle platform for many people to promote themselves. Upload more attractive and engaging posts to catch the attention of maximum audiences; that has been the whole game throughout. But while uploading a combined post, the original way of doing things is by tagging them to the post. However, these methods have too many downsides, due to which Instagram came up with the joint post feature, also called collaboration.
The first drawback that comes with tagging is getting unseen by people. This generation believes in multitasking. Hence, most users like to scroll down their Insta feed with their television on in the background. Well, the main problem with this is that if we tag someone to our post, their name doesn’t appear on the feed itself. Instead, we need to click on the image to see the person tagged in the post, and that doesn’t happen all the time. Secondly, if we tag someone on the post, their followers are not able to view the post unless they are mutual friends to both or the tagged person adds the post to their story.
However, collaborating with someone or creating a joint post kills all such drawbacks. In fact, a joint post distributes equal credits to both accounts and has its own benefits. Want to know more about how to create your first joint post? Well, worry no more, as we will help you out with doing your first joint post on Instagram and also look at the added benefits that come with it. So, without wasting any more time, let’s hop into our day’s topic.
What is a Joint Post on Instagram?
Well, before looking at the steps to create your first joint post, let us first get some idea of what a joint post actually is and how is it helpful.
So, to start with, the collab feature is a new thing for Instagram that lets you collaborate with other users through posts. A joint post shares equal credits with both account that collaborates on the post. More specifically, both accounts get mentioned in the header of the post catching the eyes of the audience. It also acquires the same number of likes, comments, and views as well. And finally, gets posted to the account feed of both accounts just like a regular post.
The best part is that the collab feature is available for both posts as well as reels and has its added advantages above all. For instance, a joint post reduces the number of duplicate posts as a single post gets shared in both accounts. Additionally, the number of interactions gets doubled as it is accessible by the followers of both accounts. And most importantly, both accounts are visible to users simply scrolling through their feeds. This gradually helps in increasing your account reach as well.
However, note that the joint post/ collab feature is only applicable to professionals and non-professional public accounts. You cannot collab with someone having a private account as that simply does not add value to this feature. So, overall it’s a highly beneficial feature to both users collaborating on a post.
Steps to do a Joint Post on Instagram
Now that we know the advantages of joint posts, let’s create our first joint post on Instagram. Below, we have mentioned a step-by-step guide to help you with the further process.
- Firstly, open the Instagram app on your device. On the home page, tap on the + icon at the bottom of your screen.
- Swipe left or right to select Post or Reel based on your upload requirement.
- Now, select the content that you want to upload.
- Click on the arrow icon at the top-right corner of your screen. Make any filter adjustments if you wish to.
- Click on the Tag People option.
- Tap on the “Invite Collaborator” option below your post.
- Search for the user you want to invite and simply add them.
- Now, click on the right-tick icon and upload the post like any other normal post on Instagram.
Finally, we conclude that the collab feature is just another add-on to Instagram to overcome all the drawbacks with tagging. And no doubt, this feature is highly beneficial to businesses to reach out to more audiences efficiently.
Unless you are using a private account, you can leverage this feature to earn the maximum benefits out of Instagram. With that said, we hope this article has put some light on your knowledge about the collab feature and helped you to create your first joint post on Instagram.