The AirTag on my luggage once showed me exactly where the bag was in a crowded place, when I could not pick it out myself. That is why I pay attention when the price moves.
Amazon has dropped the AirTag 2 four-pack to $69.99, down from Apple’s $99 list price. That is $17.50 per tag, and this AirTag 2 price drop matches the lowest price tracked for the pack. A single AirTag 2 is also at a record low of $23.
If you have been waiting for an early Black Friday number before tagging your keys, bag and luggage, this is it, though it is a return to an earlier low rather than a new one. The bigger question is whether you actually need four.
TL;DR: Amazon is selling the AirTag 2 four-pack for $69.99 and a single tag for $23, both record lows. The pack works out to $17.50 per tag, but it only saves money if you will use all four. AirTag works only with iPhone and iPad on iOS 26 or later, so Android owners should skip it.
AirTag 2 price drop: what Amazon is charging
The four-pack is $69.99 at Amazon and Best Buy, $29 below the $99 list price. The single is $23 at Amazon against $29. Both match the lowest prices tracked so far.
| Pack | List price | Amazon price | Per tag |
|---|---|---|---|
| 1 tag | $29 | $23 | $23.00 |
| 4 tags | $99 | $69.99 | $17.50 |
The AirTag 2 four-pack has been here before. 9to5Toys tracked the same $69.99 on October 30, and 9to5Mac noted it briefly jumped back to $90 on November 2. Check the price at checkout, because it has moved around.
Is the four-pack actually the better buy?
Per tag, yes. Four at $69.99 is $17.50 each, about $5.50 less than buying singles at $23.
The catch is the upfront cost. The pack is $46.99 more than one tag, and two singles come to $46, which is less than the pack.
The four-pack suits one kind of person: keys, wallet, backpack and a checked bag, all tagged in one afternoon. Anyone who has tipped a bag out onto the bed to find one set of keys knows the problem, and it is a one tag problem. If keys are the only thing you ever lose, one tag at $23 solves that for less. I would stop at two tags. The fourth one is usually bought for the price, and it tends to end up in a drawer next to the spare batteries.
What the second-generation tag adds
Apple says the second-generation Ultra Wideband chip lets Precision Finding guide you from up to 50 percent farther away, and the speaker is 50 percent louder, so you can hear it from up to twice as far. The details are in Apple’s announcement.
Precision Finding also works on Apple Watch Series 9 or later and Ultra 2 or later for the first time, with watchOS 26.2.1. The battery is still a user replaceable CR2032 coin cell.
One catch is the phone. The expanded range needs an iPhone Air or iPhone 15 or later, and Apple’s tech specs exclude the iPhone 16e. Apple does not list the longer range for older models. This is the part I would check before paying, because you can buy four tags and still not get the extra range on an older iPhone.
Who should skip this deal
Android owners. AirTag needs an iPhone on iOS 26 or later, or an iPad on iPadOS 26 or later, so it does nothing useful with an Android phone. Google’s Pixel Tag is the equivalent on that side, and our Pixel Tag vs AirTag comparison covers the price and platform trade-offs.
Anyone planning to wait for a deeper cut should know that 9to5Toys called $70 the Black Friday price it was targeting for the four-pack. Waiting may not get you a lower number. I would rather buy at $69.99 now than keep refreshing the page for a few dollars and watch it jump back to $90.
If you are buying trackers because of theft worries, the tag is only half the answer. Our iPhone theft protection settings walkthrough covers the phone side.
